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FoxFinds

2024
CLIENT FoxFinds
INDUSTRY Consumer Tech / Ecommerce
ROLE Product Designer
OVERVIEW

Smart Price Intelligence for Modern Shoppers

FoxFinds is a price intelligence product that helps shoppers avoid fake discounts by tracking historical prices across major online retailers.

The product currently operates as a browser extension with plans for mobile expansion, supporting informed purchase decisions in real world shopping scenarios.

FoxFinds Only Real Deals Promo Overview
CHALLENGE

Navigating Fake Discounts & Misleading Urgency

E-commerce environments often rely on artificial urgency and deceptive markdown pricing, leaving shoppers without historical context.

01

Price manipulation and trust

Shoppers frequently encounter misleading discounts where prices are artificially raised before sales events, making it difficult to judge real value.

02

Fragmented comparison experience

Users had to manually compare prices across multiple sites and rely on unreliable deal badges with no historical context.

03

Platform constraints

Mobile platforms restrict real-time price tracking, forcing early design decisions around browser-based workflows without degrading the core value proposition.

STRATEGY

The Product Approach

Our strategy focused on transparent price history visualization, low-friction tracking, and validating data accuracy on desktop prior to mobile expansion.

01

Historical price intelligence

Designed a clear and readable price history visualization that surfaces trends, lowest price points, and volatility instead of focusing only on current discounts.

02

Lightweight tracking workflow

Created a low-friction save and track interaction that works in the background while users shop, avoiding interruption and cognitive overload.

03

Platform-first strategy

Intentionally launched as a desktop browser extension to validate demand and data accuracy before expanding into mobile experiences.

DESIGN SHOWCASE

Designing the FoxFinds Workflow

The user experience provides seamless price history verification, trend analysis, background item tracking, and confident purchasing decisions.

01 — YOUR ALERTS, YOUR CONTROL

Your Alerts, Your Control

Surfacing instant price drop notifications, customized alert thresholds, and tracking preferences so users never miss a price drop.

01 — Your Alerts, Your Control Interface
02 — PRICE TREND ANALYTICS

Track Price Trends & Set Smart Alerts

Visualizing price fluctuation history, lowest recorded prices, and historical trend lines to help shoppers identify real deals versus artificial sale markdowns.

02 — Track Price Trends & Set Smart Alerts Interface
IMPACT

Design Outcome

Real user adoption

FoxFinds is actively used by early adopters to track prices across Amazon and BestBuy, with growing historical data coverage.

Behavior change

Users reported delaying purchases after seeing price patterns, avoiding impulse buys driven by artificial urgency.

Scalable foundation

The data model and UX patterns were designed to support future features such as alerts, retailer expansion, and community-driven deal validation.

DELIVERABLES

Project Deliverables

User Research and Problem Definition
Information Architecture and Core Flows
Wireframes and High Fidelity UI Design
Interactive Prototypes and Usability Testing
Launch Ready UX for Browser Extension
EXPLORE

More Work