An interactive wayfinding experience for Intel at MWC
Designing an interactive product experience that translated complex Intel technologies into an engaging, intuitive experience for a global trade-show audience.
Navigating Spatial Complexity
Visitors at Mobile World Congress move quickly between experiences, making it essential to communicate complex technology clearly in a fast-paced physical environment.
Complex technology, limited attention
Visitors at MWC move quickly between experiences, making it essential to communicate complex technology in a way that is easy to understand at a glance.
Designing for a physical environment
The interface needed to work as part of a larger spatial experience, considering screen visibility, interaction distance, and the surrounding environment.
Creating a guided experience
The experience needed to balance free exploration with enough structure to help visitors understand the story and move naturally through the interaction.
The Product Approach
Our strategy focused on progressive disclosure and structuring complex technical stories into clear interaction pathways.
Designing for the environment
The interface was designed with the physical context in mind, considering how visitors approach, view, and interact with the experience in a busy exhibition space.
Making complexity explorable
Complex technology was broken into smaller, focused interactions, allowing visitors to explore information progressively rather than absorbing everything at once.
A clear interaction journey
The experience was structured to guide visitors from introduction to exploration, helping each interaction feel connected to the larger story.
Designing the Experience
The experience was designed as a sequence of interactions that guided visitors from discovery to exploration, turning complex technology into a more engaging and understandable story.
Attract & Discover
The opening experience was designed to quickly capture attention and give visitors a clear entry point into the story.
Explore the Experience
Interactive content allowed visitors to move through key concepts at their own pace, revealing information progressively without overwhelming the screen.
Connecting the Story
The interaction flow connected individual moments into a cohesive narrative, helping visitors understand how each concept related to the larger Intel experience.
Experience in Context
The final interaction was designed as part of the wider physical environment, ensuring the digital experience remained clear, engaging, and easy to navigate in a live event setting.
Design Outcome
An experience built for exploration
The interaction encouraged visitors to explore complex technology through focused, progressive moments rather than dense information.
A clearer technology story
Content and interactions were structured into a more understandable journey, helping connect individual experiences to the broader narrative.
Designed for the physical environment
The interface considered not only the screen, but also how people approach, interact with, and experience it within a busy exhibition space.